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Our Agenda
Buying Influence, Inc. is a non-profit organization which was founded for the purpose of influencing more socially responsible business decisions by publicly traded corporations. The vehicle of influence is YOU, the buying public. Because with every dollar you spend on goods and services provided by one of these companies, you are directly supporting their corporate culture.
Our Strategy
Here's an example: Mary wants to buy new sheets and curtains for her guest room. Company A and Company B both carry these items. Mary, being an informed consumer, decides to purchase from Company A because they have a good track record of having women on their corporate board of directors and in their highest management positions. This issue is important to Mary, and she would rather spend her money with a company that reflects her values than with a company that does not.
You may be wondering, "How in the world does an individual spend all that time to research all those companies, for so many products, and make any sense of it all?" The answer is: YOU don't have to because WE do it for you! Buying Influence has researchers who do the footwork, gather the data on the corporation, put it into a database, and deliver it to you. But, there's one more thing we also provide: We evaluate the data according to our stated criteria on an issue (in this example, women), and assign the corporation a letter grade to indicate how well they scored on that issue. This gives you, the consumer, a simple way to quickly make a judgment call about whether to buy from a particular company. Just go to our Corporate Reviews page to see the grades assigned, as well as the detailed data we used to make the grade evaluation. Then, it's up to you to decide what is most important to you.
The Bottom Line
The net effect on corporations is to realize that business decisions they make which are socially irresponsible are also socially unacceptable to the buying public. When activism affects, or threatens to affect, the profit and loss of a company, the company decision-makers will notice . . . and react. This is called "impact consumerism." Ultimately, the corporation begins to respond to consumer pressure being applied with their purchasing decisions. And that is Buying Influence in action!
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