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Buying Influence, Inc. is a non-profit consumer advocacy organization seeking to guide consumers to
harness their buying power so that corporations make more socially responsible business decisions. We are engineering
a new paradigm called "cause spending." With every dollar you spend, you, the consumer, can choose to support a
company that mirrors your causes and values. Collectively, informed consumers can be a powerful tool for change.
Our flagship campaign is to close
the pay gap and stop wage discrimination. Dr. Maria Kunstadter,
founder and CEO of Buying Influence, Inc., states, "In 2006 women continue to be paid less than men, and
the statistics are appalling! Women earn less than 74 cents for each dollar men earn. This is in spite of
the fact that the Equal Pay Act was enacted in 1963. That’s 43 years of wage discrimination, which we are
now targeting for change.”
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