cause spending
cause marketing
socially responsible business
consumer_activism
educating consumers about corporations
informed spending
corporate social responsibility
corporate_evalutions
wage_gap
pay equity
equal pay
wage discrimination
 
Buying Influence, Inc. is a non-profit consumer advocacy organization seeking to guide consumers to harness their buying power so that corporations make more socially responsible business decisions. We are engineering a new paradigm called "cause spending." With every dollar you spend, you, the consumer, can choose to support a company that mirrors your causes and values. Collectively, informed consumers can be a powerful tool for change.

Our flagship campaign is to close
the pay gap and stop wage discrimination. Dr. Maria Kunstadter, founder and CEO of Buying Influence, Inc., states, "In 2006 women continue to be paid less than men, and the statistics are appalling! Women earn less than 74 cents for each dollar men earn. This is in spite of the fact that the Equal Pay Act was enacted in 1963. That’s 43 years of wage discrimination, which we are now targeting for change.”



 
 
We have collected, screened, and evaluated data about publicly-held corporations. Using these facts, we assign a grade to indicate their performance. Very interesting results...
Find our Vision and Mission Statements here. Discover our agenda, or strategy, and bottom-line results. "Cause Spending" and "impact consumerism" are defined.
YOU can influence corporations to voluntarily improve their business practices! Redirect your consumer dollars to support ideals you believe in. Here's the Top Ten things you can do.
Stay in touch with the latest corporate reviews, articles, and research by becoming a Subscriber. Encourage further development in this area of corporate responsibility by making a donation!
This is the source for finding and posting pertinent books, articles and research about the gender gap in pay, and women/minority representation in corporate governance.
 
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